Industries

The sectors we work with

We work across B2B sectors where a trusted recommendation still moves revenue. The discipline is the same in each; how it's applied is not.

Technology

Long, technical sales with several evaluators.

Typical partners: Integration partners, resellers, technical communities.

SaaS

Recurring revenue rewards partners who bring well-fit customers, and a model that values retention and expansion, not only the first subscription.

Typical partners: Implementation partners, marketplaces, industry SaaS peers.

Finance

Trust and compliance shape everything; partners must be credible and carefully governed within a regulated environment.

Typical partners: Advisers, brokers, compliant referral networks.

Healthcare

Cautious, evidence-led buyers and strict rules; partnerships lean on professional voices, with accuracy first.

Typical partners: Professional bodies, specialist media, clinical networks.

Manufacturing

Relationship-driven and often routed through distributors and specifiers embedded in long supply chains.

Typical partners: Distributors, specifiers, procurement networks.

Professional services

Reputation is the product; referrals from trusted peers and complementary firms outweigh any paid placement.

Typical partners: Complementary firms, industry associations, alumni networks.

Education

Long institutional cycles and committee decisions, reached through sector networks rather than direct response.

Typical partners: Sector networks, accreditation bodies, advisers.

Business services

Broad and referral-led; the right partners are the firms your clients already work alongside.

Typical partners: Adjacent service firms, platforms, referral partners.

Not sure how this applies to your sector?

Tell us your market and we'll give you a candid view of whether partnerships can move the needle for you.

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