The sectors we work with
We work across B2B sectors where a trusted recommendation still moves revenue. The discipline is the same in each; how it's applied is not.
Technology
Long, technical sales with several evaluators.
Typical partners: Integration partners, resellers, technical communities.
SaaS
Recurring revenue rewards partners who bring well-fit customers, and a model that values retention and expansion, not only the first subscription.
Typical partners: Implementation partners, marketplaces, industry SaaS peers.
Finance
Trust and compliance shape everything; partners must be credible and carefully governed within a regulated environment.
Typical partners: Advisers, brokers, compliant referral networks.
Healthcare
Cautious, evidence-led buyers and strict rules; partnerships lean on professional voices, with accuracy first.
Typical partners: Professional bodies, specialist media, clinical networks.
Manufacturing
Relationship-driven and often routed through distributors and specifiers embedded in long supply chains.
Typical partners: Distributors, specifiers, procurement networks.
Professional services
Reputation is the product; referrals from trusted peers and complementary firms outweigh any paid placement.
Typical partners: Complementary firms, industry associations, alumni networks.
Education
Long institutional cycles and committee decisions, reached through sector networks rather than direct response.
Typical partners: Sector networks, accreditation bodies, advisers.
Business services
Broad and referral-led; the right partners are the firms your clients already work alongside.
Typical partners: Adjacent service firms, platforms, referral partners.
Not sure how this applies to your sector?
Tell us your market and we'll give you a candid view of whether partnerships can move the needle for you.
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