Building B2B partnerships that perform
AMATO is a specialist consultancy for B2B affiliate and partnership programmes. We treat them as something to engineer, not a channel to switch on — designed around how businesses actually buy, and made to perform for years, not quarters.
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A specialist partner, not a general agency
Most B2B companies treat these programmes as a channel to switch on. We see them as infrastructure to engineer — built around how businesses buy, and held to the standard of any serious growth decision.
A complete practice, end to end
From strategy and partner recruitment to daily management and optimisation.
Strategy
The commercial logic first: who should promote you, and whether the numbers hold.
Explore services →Partnership growth
Finding, recruiting and developing the right partners — and keeping them engaged.
Explore services →Programme management
Running the programme end to end, then improving it so it compounds.
Explore services →Partnerships are too important to improvise.
We are specialists, and we work like it
This is all we do
B2B affiliate and partnership programmes are our whole practice, not one service among many.
Strategy before scale
The commercial logic is settled first; growth then follows a plan rather than a hope.
Built for how B2B buys
Shaped for long cycles and group decisions.
From unfocused channel to predictable pipeline
An enterprise SaaS company had an affiliate channel full of activity but short on pipeline. Two quarters after we rebuilt it around relevance, it had become the most predictable part of their pipeline.
Ready for partnerships that perform?
The best partnerships aren't won in a quarter. They keep returning value long after the work is done. Tell us where your programme stands, and we'll show you where it could go.
Book a consultation