A specialist partner for B2B partnership growth
AMATO is a consultancy shaped by a single conviction.
Most B2B companies treat affiliate and partnership programmes as a channel to switch on, and are then disappointed when activity never becomes revenue. We were formed to do the opposite.
Partnerships are too important to improvise.
We help B2B companies design, build and run these programmes as infrastructure to engineer — deliberately, and held to the same standard as any serious growth decision. It is the whole of our practice, not one service among many.
Infrastructure, not a tactic
A programme switched on without a plan generates motion without momentum. One designed around real economics, the right partners and a longer sales cycle becomes something a business can rely on. That difference — between improvising and engineering — runs through every engagement.
A clear method, start to finish
Diagnose
We learn your market, economics and current channels — what works, what doesn't, and why.
Design
We set the strategy and commercial model: partner types, incentives, attribution and targets.
Build
We recruit partners and put the foundations in place, from tracking and terms to partner-ready material.
Optimise
We manage the programme and improve it continuously, so it compounds instead of plateauing.
How we hold ourselves
Clarity over persuasion
We explain our reasoning and let it stand on its own. You always know why we recommend what we do.
Ownership, not tasks
You work with a senior partner who owns the outcome, not a vendor working through a task list.
Quality over volume
The right partners matter more than many. We protect a programme's quality as carefully as its growth.
Built to last
We stay with the work until it's right, and design programmes to be worth more each year.
Let's talk about your programme
Tell us where things stand today, and we'll give you a straight view of what's possible.
Start a conversation